Data Warehousing: The Route to Mass Customisation

Cover Type: Paperback with 202 pages
Published by: John Wiley & Sons July 1994
Written in: English
ISBN 10 Number: 0471950823
ISBN 13 Number: 978-0471950820
Book Dimensions: 9.5 x 6.5 x 0.8 inches
Weighs: 1 pounds

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	Data Warehousing: The Route to Mass Customisation
	by Sean Kelly Sales Rank: 2535215	$3.30 At Amazon on 9-26-2008.

*Features* Cover Type: Paperback with 202 pages Published by: John Wiley & Sons July 1994 Written in: English ISBN 10 Number: 0471950823 ISBN 13 Number: 978-0471950820 Book Dimensions: 9.5 x 6.5 x 0.8 inches Weighs: 1 pounds The publisher, John Wiley & Sons Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more. Back To Top
Data Warehousing: The Route to Mass Customisation Available from Amazon Price: $3.30 Updated on 9-26-2008.

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