Modern Data Warehousing, Mining, and Visualization: Core...

Features

• Cover Type: Paperback with 274 pages
• Published by: Prentice Hall December 2, 2002
• Written in: English
• ISBN 10 Number: 0131014595
• ISBN 13 Number: 978-0131014596
• Book Dimensions: 9 x 7.5 x 0.5 inches
• Weighs: 15.2 ounces

Book Description
Written from a multidisciplinary user/manager approach-rather than a designer approach, this text looks at data warehousing technologies necessary to support the business processes of the twenty-first century. It explores the basic concepts of data mining, warehousing, and visualization-with an emphasis on both technical and managerial issues and the implication of these modern emerging technologies on those issues. Includes mini-cases, narrative vignettes, and an abundance of graphics. Data mining and visualization exercises-using an included fully-enabled, but time-limited version of Megaputer's PolyAnalyst and TextAnalyst data mining and visualization software-give readers hands-on experience with real-world applications. The Data Warehouse. Data Mining and Data Visualization. Data Mining Technologies. Executive Information Systems. Designing and Building the Data Warehouse. The Future of Data Mining, Warehousing, and Visualization.

Back Cover Copy

Helping Future Managers Understand Data Warehousing

Written from both a technical and a managerial standpoint, this text provides a foundation for teaching the basic concepts of data warehousing, mining, and visualization.

This text places strong emphasis on helping students thoroughly understand the value of data warehouses and their associated technologies with a distinctly real-world orientation that emphasizes application and implementation over design and development in all topic areas.

An Applied Approach to Understanding Data Warehousing

With the end-of-chapter material, the Companion Website at www.prenhall.com/marakas, and Megaputer Intelligence, Inc's ^© PolyAnalyst^™ and TextAnalyst^™ data mining and visualization software applications packaged with this text, students will be hands on with the content!

• Data Mining and Data Visualization Exercises: Based on Megaputer's PolyAnalyst and TextAnalyst software applications, these tutorials will help students associate, classify, predict, and acquire knowledge from numerical and structured data.
• Extensive use of graphics and examples are used whenever a new concept is introduced. By referencing the material, students are able to clearly remember the .important material.
• Narrative vignettes present situations using fictitious characters to further clarify concepts associated with the process of making a decision.