Wireless Data Services: Technologies, Business Models and Global...

Features

• Cover Type: Hard Cover with 400 pages
• Published by: Cambridge University Press January 12, 2004
• Written in: English
• ISBN 10 Number: 0521828430
• ISBN 13 Number: 978-0521828437
• Book Dimensions: 9.8 x 7.1 x 0.9 inches
• Weighs: 2.1 pounds

Product Review
"[T]his is a quite readable book with lots of interesting nuggets of information" Russell J. Haines, Communications Engineer

"This is an great book covering all of the current research and development in the wireless industry as well as pointing out what is to come. A recommended book for all academic libraries." H. Robert Malinowsky, University of Illinois at Chicago, E-Streams

Product Description
Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

Reader Reviews
This short analysis of the global wireless technology market is probably the most thorough book of its type. Authors Chetan Sharma and Yasuhisa Nakamura diligently track the development of the most important wireless technologies and standards, sketch the anatomy of the value chain and make some informed judgments about the future direction of various wireless industry segments. They also examine the social and cultural influence of wireless. The book is refreshingly free of the hype and hucksterism that characterizes so many books about the business of technology. However, some readers will find its relentless focus and its scrupulously neutral prose hard to take in any but small doses. We highly recommend this book to anyone in the wireless industry whose job demands an understanding of the field's broader business and technological context. The lengthy list of industry abbreviations and acronyms is a particularly valuable feature.