Features
- Cover Type: Paperback with 560 pages
- Published by: International Thomson Business Press
- Edition: 1st Edition August 15, 1996
- Written in: English
- ISBN 10 Number: 1861523025
- ISBN 13 Number: 978-1861523020
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Book Dimensions:
9.7 x 7.4 x 1.1 inches
- Weighs: 2 pounds
Book Description
This book, unlike any of its competitors, focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the immense span of products encompassed by tourism and the existence of markets within markets. A number of chapters are contributed by subject specialists.