Features
- Cover Type: Paperback with 265 pages
- Published by: Physica-Verlag Heidelberg
- Edition: 1st Edition August 13, 2003
- Written in: English
- ISBN 10 Number: 3790800511
- ISBN 13 Number: 978-3790800517
-
Book Dimensions:
9.3 x 5.8 x 0.7 inches
- Weighs: 12.8 ounces
Reader Reviews
What do best seller writer Adrian J. Slywotzky's in his highly recommended "Value Migration", McGraw-Hill Harvard Business School Press, and Heinrich M. Arnold's "Technology Shocks", published in 2003 at Springer, have in common? Besides that Slywotzky has written the cover note for "Technology Shocks", both books describe the danger for company leaders of not being prepared for the changes in markets. Especially when so called disruptive, novel technologies punctuate the equilibrium of the carefully established value proposition on the market. It happens to the machine tool industry as well as to the telecom, computer or biotechnology industries. Slywotzky described this with the value migration towards novel solutions capturing significant attention from customers. Arnold demonstrates that these upcoming disruptive new solutions ("Technology Shocks") can even have a value proposition disappear completely and wipe out the slow movers in industry. Where Slywotzky addresses the need of a broader audience to get entertained during reading, Arnold's "Technology Shocks" precisely X-rays the situation in a scientific depth hardly seen before. He has in a methodically excellent way extracted the wisdom of decision makers from three continents (North America, Europe and Japan) for the reader prepared to stay on the winning side. The final guidance of Slywotzky results in "pattern recognition", which still leaves the reader alone to give direct orders for successful guiding their companies through stormy weathers. Arnold's carefully evaluated data based on his scientific analysis given to scientists as well as executive levels alike. These careful data evaluation makes "Technology Shocks" so meaningful for benchmarking the own decision process even if your industry is not directly targeted in the book. It paves the road towards a successful business strategy avoiding the danger of losing the race of the survival of the fittest. "Technology Shocks" is not a book you can ready for leisure and feel entertained like in "Value Migration". It demands your full attention, but for somebody ready to read through it, the paid prize for the book is shockingly low for the value you can create with the conclusions you gain and empirical methods you are carried through. Technology Shocks win its audience through its scientific approach and analysis. At the end you will follow Adrian J. Slywotzkys comments on "Technology Shocks" and be ready to navigate through these shocks successfully and repeatedly - maybe you have to face them starting from tomorrow.
Comment | |
(Report this)