Features
- Cover Type: Paperback with 309 pages
- Published by: Gabler January 1, 2008
- Written in: English
- ISBN 10 Number: 3834910821
- ISBN 13 Number: 978-3834910820
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Book Dimensions:
8.2 x 5.8 x 0.4 inches
- Weighs: 12 ounces
Product Description
Scenario planning is considered the most prominent and powerful technique of futures research. There are, however, indications that such planning practices are not widespread in the logistics service industry. Why and to what extent is this so? Based on 51 interviews with logistics CEOs, strategists, and senario experts, Heiko A. von der Gracht shows that the logistics service industry draws a backward picture of scenario planning practives as compared to other industries.