Web Marketing For Dummies (For Dummies (Computer Tech))

Features

• Cover Type: Paperback with 408 pages
• Published by: For Dummies January 10, 2007
• Written in: English
• ISBN 10 Number: 0470049820
• ISBN 13 Number: 978-0470049822
• Book Dimensions: 9.1 x 7.3 x 1 inches
• Weighs: 1.2 pounds

Product Description
Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a easy to use site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into extreme proficiency of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:

• Understand online marketing essentials
• Prepare an online business plan
• Design the look and feel of your site
• Create a concept, develop content, and make it accessible
• Know the key components of an online store
• Use buzzing, e-mailing, and other advertising tactics
• Make your site search engine friendly
• Handle Web transactions with ease
• Stay out of legal trouble
• Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Back Cover Copy
Claim your space in the online marketplace!

Develop a plan, build a marketing-effective site, and create word-of-Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget

Discover how to

• Make your site search engine friendly
• Close a sale on your site
• Drive traffic to your site
• Create an online marketing plan
• Take advantage of guerilla marketing
• Maximize your marketing dollars

Reader Reviews
Jan Zimmerman's Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging. This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone. When you want to "drill deeper" on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent's Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords. In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers. Comment | | (Report this)