EMC Revises Its Channel Program

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• Published by: IDC Research November 22, 2005

Product Description


This IDC Insight analyzes EMC's Velocity² partner program enhancements and considers the strategic implications of EMC aligning its legacy partners with the new software products, as well as the implications for the existing software routes to market as a result of this program release. The Velocity² program will ultimately include all types of partners, including distributors, solution providers (vertical resellers, VARs, systems integrators [SIs]), service partners, OEMs, and technology partners such as independent software vendors (ISVs) and developers. The core program remains very similar to the current Velocity² program, with the exception of the new bonus points and the increased accelerator options.

The initial implementation will begin in North America and Europe, with a defined set of requirements and benefits solution providers. Other geographies and channel partners will follow on and may in fact be timed with a planned announcement around partner programs for the small and medium-sized business (SMB) specifically.