Book Description
Using Microsoft Dynamics CRM, companies can empower employees to increase sales, improve service, enhance customer satisfaction and retention, and drive greater value from every customer relationship. Microsoft Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book systematically explains how the system works, why it works that way, and how you can leverage it to fullest advantage.
Drawing on their unsurpassed experience with Microsoft Dynamics, the authors present clear examples, proven best practices, and pitfalls to avoid in using every significant Dynamics CRM capability. This book’s far-reaching coverage ranges from Dynamics CRM’s sales, marketing, and customer service features to its automated workflows; from Outlook and Office integration to reporting and security. Along the way, the authors offer independent insight into Dynamics CRM’s most powerful new features, from its improved interface to its new mail merge and data migration tools.
Microsoft Dynamics CRM 4.0 Unleashed is for every IT professional who intends to work with Dynamics CRM, regardless of their experience with Dynamics or other CRM solutions. The authors thoroughly introduce all the basic concepts and techniques you’ll need, while also providing example-rich, realistic coverage of advanced Dynamics customization, extensibility, and integration: information that is available nowhere else.
DETAILED INFORMATION ON HOW TO…
· Set up, configure, and maintain all facets of Microsoft Dynamics CRM in any organization or industry
· Thoroughly understand both the on-premise and hosted versions of Dynamics CRM
· Make the most of Dynamics’ new features, including email, the Outlook client, Internet Facing Deployment (IFD), and relationships
· Manage sales leads, opportunities, accounts, contacts, marketing lists, sales collateral, campaigns, quotes, orders, and invoices
· Improve customer service by integrating schedules, cases, contacts, product/service information, and more
· Build powerful automated workflows that streamline key sales tasks and liberate salespeople for more effective selling
· Efficiently administer and secure any Dynamics CRM implementation
· Drive greater value by integrating Dynamics CRM with Microsoft Office productivity tools
· Customize and extend Dynamics CRM using Visual Studio, .NET, and third-party plug-ins and add-ons
ON THE WEB:
Download all of this book’s examples and source code at www.informit.com/title/9780672329708
About The Author
Marc J. Wolenik, MCP, PMP, and MBS CRM certified professional, is the founder and CEO of Webfortis, a consulting company based in northern California. Webfortis specializes in solutions around Dynamics CRM and is a Microsoft Gold Certified Partner. His relationship with Microsoft gives him advance information about the changes coming in the new version of the product, and his experience with customers gives him insight into what sort of questions and problems new users of Dynamics CRM customarily face. He has extensive experience with CRM implementation, integration, and migration for companies of all sizes, and is heavily involved in vertical solutions around the Dynamics platform. Marc can be reached at marc@webfortis.com.
Damian Sinay, MCP, MCSD, MCAD for .NET, MCTS in SQL Server 2005, and MBS CRM certified professional, is a partner of Webfortis, a Microsoft Gold Certified Partner consulting company in northern California. Damian is currently the Development Manager and a senior .NET developer. He has extensive experience working with all related technologies that make up Dynamics CRM, having worked on projects involving extremely complex customizations, integrations, and implementations for Dynamics CRM customers.
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