Features
- Cover Type: Hard Cover with 606 pages
- Published by: McGraw-Hill/Irwin
- Edition: 10th Edition May 27, 2004
- Written in: English
- ISBN 10 Number: 0073080179
- ISBN 13 Number: 978-0073080178
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Book Dimensions:
10.9 x 8.7 x 1 inches
- Weighs: 3.6 pounds
Book Description
Basic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
About The Author
Ray Lesikar has served on the faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.
Reader Reviews
This item was great and very helpful in my businesswriting class!
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