Business Plans That Win $$$: Lessons from the MIT Enterprise...

• Cover Type: Paperback with 240 pages
• Published by: Harper Paperbacks February 18, 1987
• Written in: English
• ISBN 10 Number: 0060913916
• ISBN 13 Number: 978-0060913915
• Book Dimensions: 7.6 x 5.3 x 0.6 inches
• Weighs: 6.4 ounces

If you're thinking of starting your own business -- or if you have a new idea that you want to convince your company to sell, build, or promote -- this book will provide you with all the information you need. Based on the expert approaches of the MIT Enterprise Forum, a nationwide clinic providing assistance to emerging growth companies, Business Plans That Win $$$ shows you how to write a business plan that sells you and your ideas. Enterprise Forum cofounder Stanley Rich and Inc. magazine editor David Gumpert use examples real business plans to answer the entrepreneur's most pressing questions about how to effectively present any product or service to potential investors to win their attention and financial support.

Reader Reviews
With this book as a reference, several years ago my MBA team was able to take our B-plan to 2nd place in a national scholastic B-plan contest. I have referred to it annually since then to guide my on-going planning. I also use it as a playbook for developing new business plans. It helps focus your planning efforts on the key questions that investors want answered in a plan. Each chapter addresses an aspect of the planning process and gives anecdotal examples of plans that were presented to the MIT forum. The summaries at the end of each chapter help expedite the annual review. I cut my teeth on Mancuso's various B-plan guides almost two decades ago and this book, by far, gets you where you want to go in the most direct manner. If you only want one book on B-planning, this is it. Comment | | (Report this)