Creating a Winning E-Business

Features

• Cover Type: Paperback with 464 pages
• Published by: Course Technology
• Edition: 2nd Edition December 22, 2005
• Written in: English
• ISBN 10 Number: 0619217421
• ISBN 13 Number: 978-0619217426
• Book Dimensions: 9.1 x 7.3 x 0.8 inches
• Weighs: 1.5 pounds

Book Description
Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com’s Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

About The Author
H. Albert Napier is the professor of Management in the Jones Graduate School of Management at Rice University. Authoring over sixty textbooks, he is the Director of the Center of Management of Information Technology, owns a computer consulting and training company, and serves on the Board of Directors of several companies. Most recently he co-authored the Brief and Complete editions of Discovering the Internet for the Shelly Cashman Series. Ollie N. Rivers has more than twenty years business experience in financial and administrative management and more than ten years¿ experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University. Stuart W. Wagner manages an IT department for a large private company in Houston, TX. He also managed Web marketing and online strategies at HP, as well as taught a graduate e-business course and executive seminars at the Jones Graduate School of Management at Rice University. Mr. Wagner has an MBA from Rice University, which he attended while starting his first dot.com business. He has started up five different dot.com businesses.

Reader Reviews
This review is from: Creating a Winning E-Business (Travel Guides) (Paperback) This is a terrific book, particularly if you are someone who is not familiar with all of the ins and outs of e-commerce. It is thorough, it is well written and it gives the novice a great overview about all of the different areas of e-commerce, which changes, daily. I am using it in an introduction college course in e-commerce and marketing communication and it is a great supplement to the other books that I am using. Not everyone comes to learning about this subject with a good understanding of business in general and Napier and company do a great job of knitting that into the mix while teaching you about the key e-commerce concepts. I read a litany of e-commece textbooks before choosing this one, literally a dozen or more --- this one won the contest. Comment | | (Report this)