E-Commerce: Business on the Internet

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	E-Commerce: Business on the Internet
	by Constance McLaren, Bruce McLaren, and Constance H. McLaren Sales Rank: 2135675	$58.84 At Amazon on 9-27-2008.

*Features* Cover Type: Paperback with 291 pages Published by: South-Western Educational Publishing Edition: 1st Edition January 15, 2000 Written in: English ISBN 10 Number: 0538694548 ISBN 13 Number: 978-0538694544 Book Dimensions: 10.6 x 8.2 x 0.5 inches Weighs: 1.2 pounds *Book Description* The Internet is the place of choice to conduct business, and e-commerce is now essential knowledge for anyone trying to understand today's business climate. Sections 1 and 2 address e-commerce from an individual viewpoint--examining types of Internet businesses, searching for a career, personal finance, types of retail purchases, and consumer issues. Sections 3 and 4 look at e-commerce from the viewpoint of a business--examining Internet marketing and advertising, global marketing opportunities, and the methods for establishing a commercial Internet web site. Book Info Discusses both sides of business on the Internet-from the viewpoint of the consumer and of a business. Provides detailed instructions and hands-on reinforcement on the E-commerce topics that are most relevant to today's classroom and workplace. Softcover. *Reader Reviews* This review is from: E-Commerce: Business on the Internet (Paperback) I am extremely disappointed, perhaps this is the reason that retail book stores are still in business. Had I had the chance to thumb through the book, I would have never purchased it. It is a condescending primitive level intro to the web and commerce on the web. It is not for marketing professionals nor professionals of any kind. Probably high school kids would be offended as well. The audience is people who have never even surfed! I think that this would be a good intro for the computer-illiterate who is looking for basic information. The real problem is that it was not advertised nor reviewed in that light. Back To Top
E-Commerce: Business on the Internet Available from Amazon Price: $58.84 Updated on 9-27-2008.

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