E-Newsletters That Work, The Small Business Owner's Guide To...

Features

• Cover Type: Paperback with 144 pages
• Published by: Xlibris Corporation February 24, 2003
• Written in: English
• ISBN 10 Number: 1401091237
• ISBN 13 Number: 978-1401091231
• Book Dimensions: 8.3 x 5.5 x 0.4 inches
• Weighs: 4.8 ounces

Dianna Huff, Yankee IABC Newsletter, February 2003
"Full of practical information. . the how-to guide for small business owners who have thought about doing a newsletter"

Product Description
"When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book."

Reader Reviews
Michael Katz is a repository of hands-on real-world knowledge about newsletters. His 141-page text was a quick and informative read, and serves as a handy reference. This excellent book is worth every cent if you're interested in writing newsletters. Table of Contents: OVERVIEW CREATING THE CONTENT Part I - What do I write about? Part II - How do I write? FORMATTING AND LAYOUT DELIVERY AND LIST MANAGEMENT APPENDIX I - Outsourcing APPENDIX II - E-Newsletter launch template and checklist