Features
- Cover Type: Paperback with 347 pages
- Published by: Houghton Mifflin Company
- Edition: 2nd Edition March 11, 2005
- Written in: English
- ISBN 10 Number: 061864153X
- ISBN 13 Number: 978-0618641536
-
Book Dimensions:
9.3 x 8.1 x 0.8 inches
- Weighs: 1.8 pounds
Product Description
This comprehensive introduction to e-business centers on four key areas of strategic planning-technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.
The
e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.
- A model e-business plan is offered on the Students' Web Site and provides a template that students can use to launch an actual B2B firm.
- "The Internet and Related Technologies" chapter has been transferred to the Web Site, providing a solid introductory chapter to the history and development of the Internet.
Reader Reviews
This review is from: Text: Volume of ...Canzer-E-Business: Strategic Thinking and Practice (Paperback)
The book, although used, came in great (like new) condition and it was shipped quickly. I wouldn't buy this book unless I had to - it is a school text book. But for a text book it isn't bad. It's fairly thin as well (less to read)
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