Features
- Cover Type: Hard Cover with 352 pages
- Published by: McGraw-Hill
- Edition: 1st Edition September 1, 2000
- Written in: English
- ISBN 10 Number: 0658001361
- ISBN 13 Number: 978-0658001369
-
Book Dimensions:
9 x 6 x 1.1 inches
- Weighs: 1.3 pounds
Book Description
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more,
Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail,
Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:
- E-mail list brokers and service bureaus
- Credit card companies and corporations offering merchants accounts
- Books and software on Web marketing
- Online advertising services
Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Book Info
A guide to direct marketing via the Internet, teaching step-by-step how to create, send, and track a highly successful e-mail campaign. Includes lists of resources for e-mail list brokers and service bureaus, credit card companies and corporations offering merchant accounts, books and
software on Web marketing, and more. DLC: Internet marketing.
Reader Reviews
Any book that Bob Bly is associated with is bound to be good--no, great! And this one is no exception. The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc.. A great book on email marketing that is thorough, timely, and bound to become a classic in its field.
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