Strategic Electronic Marketing in Managing E-Business

Features

• Cover Type: Hard Cover with 368 pages
• Published by: Thomson South-Western; Package edition July 2000
• Written in: English
• ISBN 10 Number: 0324013191
• ISBN 13 Number: 978-0324013191
• Book Dimensions: 9.5 x 8 x 0.5 inches
• Weighs: 1.8 pounds

Reader Reviews
Brad Kleindl's "Strategic Electronic Marketing" brings the e-business revolution right home for anyone to understand. At a diminutive 300 pages Kleindl strikes the ideal balance between being "small and accessible" and "detailed and meaningful." In addition to regular text, Kleindl also utilizes case studies as well citations of actual Internet web sites and businesses to highlight his points. The end of chapter questions reinforces concepts learned and covered during the chapter as well as stimulates critical-thinking. Among the various real-life companies covered as case studies in the book are: Egghead.com, Dell Computer, Amazon.com, AutoByteTel, IngramMicro, BMW, eToys, CDNow, AT&T, RealNetworks, and many more. Here are the topics that Kleindl covers: 1. Introduction to E-Business: E-based marketing, online business models 2. Understanding E-Business Technology: The Internet, ISPs, and the Web 3. E-Business Communication: Many-to-many promotion, the AIDA model, Intranets and Extranets, sales force automation, and online advertising 4. E-Business Distribution Systems: Distribution channels and relationship development 5. E-Business Value Strategies: online purchasing, service strategies and CRM, b2b commerce, supply-chain management, market-of-one strategy, auction strategy and pricing strategy 6. Diffusion of Innovations: Innovations, individual adoption, the product life cycle, online communities, acceptance of innovation in business 7. Information Collection and Use: technologies, techniques and privacy issues 8. E-Business Strategy: E-business value chain, e-business strategy 9. E-Business Management: Management and Leadership chain, distance working, organizational hierarchies 10. Political, Legal and Ethical Issues: privacy, intellectual property, access and equity Overall, this book is extremely easy to read and more importantly, a great learning tool. This book was used as the text for an e-commerce course I took during the summer of 2002. Whether you are studying this subject independently or whether you are an instructor looking to use this book for your course, you cannot go wrong with Kleindl's "Strategic Electronic Marketing." Highly Recommended Comment | | (Report this)