Features
- Cover Type: Paperback with 384 pages
- Published by: Adams Media October 1, 2007
- Written in: English
- ISBN 10 Number: 1598691449
- ISBN 13 Number: 978-1598691443
-
Book Dimensions:
9 x 7.8 x 1.2 inches
- Weighs: 1.6 pounds
Book Description
Today, a strong Web presence is standard business practice. Now you too can attain maximum exposure and truly succeed. An effective cyber-strategy is your company's ticket to a whole new venue of sales and exposure. Don't get shut out of the burgeoning e-marketplace. Get involved!
In
Streetwise eCommerce, Web guru Aliza Risdahl shows you how to maximize your digital presence. With the strategies, tools, and knowledge packed into this ultimate guide, your company will be Internet ready in no time. Risdahl walks you through the ins and outs of becoming an effective Web force and teaches you how to:
- Tailor an Internet program to your overall business plan
- Create and manage an e-mail list
- Design a Web site
- Build an online community
- Market and sell online
- And much more
Streetwise eCommerce is your guide to selling and marketing on the Internet. Tap into the ultimate online resource to make your presence known-and your profits soar!
Aliza Risdahl was voted as one of Newsweek's "Top 50 People Who Matter Most on the Internet" and is a leader in Internet marketing and entrepreneurship. Ms. Risdahl founded the first woman-owned, full-service Internet company, Cybergrrl, Inc. She is the author of four books and is a regular contributor to
Entrepreneur, Home Business, and
Professional Woman. She lives in Anchorage, AK.
Reader ReviewsMs. Risdahl's work is a superb guide for anyone new to eCommerce; in particular her experience and helpful examples shows with this treatment of a complex subject. If you're like me, i.e. a newbie to this subject, please take the time to read this book before embarking on your eCommerce project. The only change I would make is to add a CD or accompanying website to include the sample correspondence & URLs.
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