The E-Business Book: A Step-by-Step Guide to E-Commerce and...

Features

• Cover Type: Paperback with 304 pages
• Published by: Bloomberg Press April 2001
• Written in: English
• ISBN 10 Number: 1576600483
• ISBN 13 Number: 978-1576600900
• Book Dimensions: 9 x 5.5 x 0.7 inches
• Weighs: 15 ounces

Heather L. McFarlane, Consultant, Korn/Ferry International
"A practical guidefor those who didn't get it right the first time around."

Bill Blase, President-External Affairs, Pacific Bell
"Easy to follow, well organized, and grounded in realism-this is quite a book."

Reader Reviews
Dayle Smith's The E-Business Book: A Step-By-Step Guide To E-Commerce And Beyond is the ideal "how to" introduction to setting up and conducting an effective, efficient and profitable business on the Internet. Organized into twelve methodical steps, The E-Business Book shows how to analyze the successes and failures of companies in your particular industry; how to investigate the competition (including what information to seek and how to find it); how to develop a solid, comprehensive business plan and then testing it to work out any unforseen problems; how to navigate the constantly evolving legal and security issues respecting Internet transactions; exploring new marketing opportunities that Internet alliances can afford; and building in flexibility and readiness to stay on the cutting edge of Internet innovations and developments. If you are planning an Internet-based venture, or expanding your already existing Internet business activities, then give Dayle Smith's The E-Business Book a very careful, very profitable reading!