Web Design and Development for E-Business

Features

• Cover Type: Paperback with 600 pages
• Published by: Prentice Hall
• Edition: 1st Edition July 8, 2002
• Written in: English
• ISBN 10 Number: 0130417173
• ISBN 13 Number: 978-0130417176
• Book Dimensions: 10.8 x 8.6 x 0.7 inches
• Weighs: 2.1 pounds

Back Cover Copy

"Develop a solid extreme proficiency of leading
edge web design technologies

APPROACH

Unlike most Web design and development books (which focus on either a single programming language or a single development tool that is often not available in school labs nor on students' own PCs), this text helps students develop a solid extreme proficiency of leading-edge technologies by using the many and varied development tools that are available either at school computer labs or as free Web downloads. Using an integrative approach throughout, each chapter focuses on both Web design and development methods and offers cumulative real-world, hands-on exercises and projects.

FEATURES/BENEFITS

• Straightforward language supported by well-planned illustrations-Simplifies and communicates complex and difficult concepts.
• Allows students with no Web-programming experience to learn the leading-edge Internet/Web skills and work through the topics with interest, comfort, and success.
• Use of free software ("Buy Low") to develop advanced skills ("Sell High")-Because lack of updated hardware and software and restricted access to institutional Web servers are the two main bottlenecks limiting students' hands-on learning activities of Web design and development, this text shows students how to "buy low" by identifying and taking advantage of free-download trial or beta versions of Web servers and development tools, and how to develop advanced Web skills that they can "sell high" on the job market.
• Quick reference appendices-To HTML, ASP, VBScript, and JavaScript. Each appendix also offers a related Web site to extend reference capabilities even further.
• Provides students and instructors with quick-access sources to important handbook information.

INSTRUCTOR'S SUPPORT PACKAGE

– Instructors Resource CD ROM: Instructors Manual and Test Item File
– Companion Website www.prenhall.com/zhao
– Course Content Available in WebCT, Blackboard and Course Compass

About The Author


Dr. Jensen J. Zhao is an associate professor at the Department of Information Systems and Operations Management, College of Business, Ball State University. He teaches both undergraduate and graduate courses in business communication and information technology. Dr. Zhao received his doctorate from Northern Illinois University with research interests in business communication and information systems. His research articles have appeared in such publications as Journal of Computer Information Systems; Journal of Business Communication; Information Technology, Learning, and Performance Journal; Business Communication Quarterly; Organizational Systems Research Journal; Journal of Education for Business; and Journal of Business and Training Education.