Wiley Pathways E-Business (Wiley Pathways)

Features

• Cover Type: Paperback with 450 pages
• Published by: Wiley March 28, 2008
• Written in: English
• ISBN 10 Number: 0470198575
• ISBN 13 Number: 978-0470198575
• Book Dimensions: 9.1 x 7.3 x 0.7 inches
• Weighs: 1.1 pounds

Product Description
For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

Back Cover Copy
You can get there

Whether you’re already working in the e-business field and looking to expand your skills, or setting out on a new career path, Wiley Pathways E-Businessomeland Home will help you get there. Easy-to-read, practical, and up-to-date, this text helps you learn about e-business development and execution.  It also helps you master the core competencies and skills you need to succeed when running an e-business.

With this book, you will be able to:

• Take an e-business from an idea to a working Web site, develop a business plan, and obtain funding from a variety of sources.
• Effectively use keywords and META tags to get search engines to notice your e-business, and monitor and manage search engine rankings.
• Choose ways of accepting customer payments for goods and services, an appropriate shopping cart for your website, and the right method of inventory and fulfillment.
• Work with designers to create a winning site and register the best possible name for a business.
• Understand the applicable licenses and laws for starting and running a business, including related trademark and copyright issues, and make the correct accounting- and tax-related decisions.
• Avoid online security risks and create safe online business practices, including strategies for protecting and backing up customer data.

Wiley Pathways helps you achieve your goals

The books in this series offer a coordinated curriculum for learning about business. Learn more at www.wiley.com/go/pathways.

Reader Reviews
The authors direct the book at someone contemplating running a business on the web. You have been thinking about starting a new business, or moving an existing one from the real world onto a website. The text deliberately treads lightly on the computer jargon. It is not a book meant for or restricted to a computer programmer. Instead, it clearly goes over the many issues involved in running a website. One of these is the need for shopping cart software, if you are going to be selling a bunch of items. Several possibilities are offered. You can hire a programmer to write custom code. But be warned. This could be $15k or more! Or you can license code from several shopping cart vendors; a list of these is given. In general, you should probably pursue the latter, to minimise your initial capital expenditure. Indeed, the general advice offered is to watch your expenses. True for any small business, not just one migrating to the web. Search engine usage is another important topic well discussed by the book. Optimisation tips are proferred. So that when someone goes to a search engine (Google, Yahoo,...) and types in terms related to what you are selling, that your website might come up in the first 2 pages of free ("organic") results. Most users don't look beyond these 2 pages, so you want to be here, and as high up as possible. In addition, you can bid on the paid text ads. But of course that can get pricey. The optimisation advice is correct and should be carefully followed by you. Much cheaper, and it really does help you write good, relevant web pages.