Features
- Cover Type: Hard Cover with 368 pages
- Published by: J. Ross Publishing May 2003
- Written in: English
- ISBN 10 Number: 1932159045
- ISBN 13 Number: 978-1932159042
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Book Dimensions:
9.5 x 6 x 1 inches
- Weighs: 1.3 pounds
Book Description
This is the first book to present the entire process for securing e-learning business successfully. It provides practical tips and techniques for conceptualizing winning ideas, writing winning proposals, and staging winning presentations. The book covers e-learning standards, certifications, budget concerns, ROI, legal considerations, project management and it includes checklists, templates, and actual examples from successful e-learning proposals and real cases. It shows the ten steps in the E-Learning Business Acquisition Process and illustrates how to make significant profits in the competitive e-learning industry.
Reader Reviews
I cannot imagine WRITING an e-learning proposal of any kind without reading this knowledgeable book. The relationship between implementing enterprise and vendor is the fulcrum of a effective program, and this book will increase the odds of success, not just in finding the right partner and structuring the right arrangement, but rolling out the right work. I also like how honest Kapp is in dealing with the fact that, while meeting the customers' needs is paramount, that does not mean the customer is always right.
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