E-Commerce: Business on the Internet

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	E-Commerce: Business on the Internet
	by Constance H. McLaren and Bruce J. McLaren Sales Rank: 1330315	$0.01 At Amazon on 6-27-2008.

*Features* Cover Type: Paperback with 288 pages Published by: Thomson South-Western Edition: 1st Edition April 13, 1999 Written in: English ISBN 10 Number: 0538689188 ISBN 13 Number: 978-0538689182 Book Dimensions: 10.8 x 8.3 x 0.4 inches Weighs: 1.4 pounds *Book Description* This book shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting. Book Info Presents a self-paced tutorial with an abundance of step-by-step activities to provide an understanding of e-commerce. Allows you to apply the skills you've learned. Softcover. *Reader Reviews* I am extremely disappointed, perhaps this is the reason that retail book stores are still in business. Had I had the chance to thumb through the book, I would have never purchased it. It is a condescending primitive level intro to the web and commerce on the web. It is not for marketing professionals nor professionals of any kind. Probably high school kids would be offended as well. The audience is people who have never even surfed! I think that this would be a good intro for the computer-illiterate who is looking for basic information. The real problem is that it was not advertised nor reviewed in that light. Comment \| \| (Report this) Back To Top
E-Commerce: Business on the Internet ~~List Price: $39.95~~ Available from Amazon Price: $0.01 Updated on 6-27-2008.

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