Features
- Cover Type: Paperback with 256 pages
- Published by: CDG Books Canada
- Edition: 1st Edition September 23, 1999
- Written in: English
- ISBN 10 Number: 0771576439
- ISBN 13 Number: 978-0771576430
Book Description
Written by two of Canada's foremost Internet experts, Selling Online takes the reader through the entire process covering online shopping, customer service issues, business planning, selecting an e-biz platform, changing consumer behaviour and the nuts and bolts of SET and SSL. This book is a trusted resource that will guide merchants step-by-step, through the e-commerce maze.
About The Author
Jim Carroll, CA, is an internationally recognized Internet expert, popular media authority, and business consultant. He is author of the critically acclaimed book Surviving the Information Age, a motivational work that encourages people to cope with the future, as well as co-author of the popular Canadian Internet Handbook and many other Internet/e-commerce books.
Mr. Carroll writes his e-biz column on a weekly basis for the Globe & Mail Report on Business, as well as his monthly column, "Time Travel" for the Canadian Magazine of Canadian Airlines. He has been recognized by the I as one of Canada's leading keynote speakers, providing motivating and challenging presentations for tens of thousands of North Americans at annual conferences, meetings, corporate events, and seminars.
With his consulting practice, Mr. Carroll is noted for his ability to help organizations think strategically about the opportunity afforded by the Internet. Mr. Carroll is represented in Canada by the National Speakers Bureau of Vancouver, B.C., an organization that represents Canada's leading speakers and thinkers. He can be reached online by e-mail at jcarroll@jimcarroll.com or via his Web site.
Rick Broadhead, MBA, is renowned as one of North America's leading e-commerce experts, industry analysts, and professional speakers, He is co-author of 27 books about the Internet, including From Lightbulbs to Yottabits: How to Profit by Understanding the Internet of 2005.
Specializing in helping organizations to capitalize on the latest e-commerce trends affecting their industries, Rick has been retained as a keynote speaker and workshop facilitator by industry and trade associations, small businesses, Fortune 500 firms, and many industry leaders in both the United States and Canada. In his consulting practice, Rick assists organizations in formulating and implementing their e-commerce strategies.
Rick teaches e-commerce strategy to senior business executives at York University's Division of Executive Development in Toronto, where he has advised managers from hundreds of leading North American firms.
Rick's biweekly newspaper feature about the Internet and e-commerce industry, e-Trivia, is syndicated to newspapers in both the United States and Canada by United Feature Syndicate in New York, an organization that represents some of the world's leading editorial columnists and comic strip creators.
Reader Reviews
I am disappointed about this book mainly because (1) there is no technical discussion about the setup of storefront and payment gateway (2) the authors recommend advertiser's services...kind of bias (3) it does not cover all the latest technologies, despite the fact that it's published in Sep 1999! (4) there is too much unnecessary text with repetitive info and most importantly (5) I still don't know how to set up an e-commerce solution on a dedicated hosting platform, after reading this 394 pages book in a week. If you are reading Business 2.0 or Inter@active week already, don't buy this book. However, if you are new to e-com and want to get a quick grasp of the major components, this book may help you.
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