.coms or .bombs...Strategies for Profit in e-Business

Features

• Cover Type: Hard Cover with 209 pages
• Published by: Cornerstone Leadership Inst September 17, 1999
• Written in: English
• ISBN 10 Number: 0965878899
• ISBN 13 Number: 978-0965878890
• Book Dimensions: 9.1 x 6.2 x 0.9 inches
• Weighs: 1 pounds

Product Review
"Dead Center!Mark has encapsulated the critical elements required for profit to result in any e-business. A riveting piece of work" -- Greg Jones, CEO uBid

"In his book he captures how the electronic revolution has forced change but also offered awesome opportunities for companies willing to recognize the changes it has created and recreate themselves to take advantage of it." -- William Monahan, CEO Imation

"Mark Layton has incisively analyzed the Internet phenomenon and assembled an enormously useful set of facts as opposed to the many myths which surround this remarkable development." -- Frederick W. Smith, Chairman / CEO FDX

Mark pioneered the Supply Chain revolution in office products and new he's setting the curve again in e-business." -- Howard A. Tullman, Chairman / CEO TUNES.COM INC.

Product Description
Making a profit in e-business is the greatest business opportunity of the new millennium: harnessing lessons learned from the early Internet pioneers into a business model that generates a profit for its shareholders. .coms or .bombsStrategies for Profit in e-Business looks at four critical factors of this phenomenon: the e-mass, the e-generation, e-products and the e-experience (collectively called the e-revolution) and leads the reader through the steps of developing an e-business strategy that will generate profitsustainable profit!

Reader Reviews
This book is a must for people in or looking to get in the B2C arena on the internet. Author Mark Layton defines the pitfalls of e-commerce and lays out a roadmap for profitability.