e-Business Intelligence: Turning Information into Knowledge into...

Features

• Cover Type: Hard Cover with 306 pages
• Published by: McGraw-Hill
• Edition: 1st Edition October 12, 2000
• Written in: English
• ISBN 10 Number: 0071364781
• ISBN 13 Number: 978-0071364782
• Book Dimensions: 9.1 x 5.9 x 1.3 inches
• Weighs: 1.5 pounds

Product Review
It is widely acknowledged that businesses today must harness the Net to effectively utilize the myriad details they glean from--and then pass around to--their various stakeholders. But how best to do that? e-Business Intelligence, by the head of a global company that helps others develop such efforts, lays out a variety of interrelated methodologies already in use by pioneering corporations around the world. In doing so, author Bernard Liautaud explains how to move from data (the extensive raw stats to which most contemporary firms are privy) to information (the proper context in which they must be applied) to intelligence (the collective knowledge from which appropriate actions are initiated). Liautaud shows how companies like Eli Lilly, MasterCard, and British Airways have created electronic relationships among employees, suppliers, consumers, and business partners to boost marketing, customer service, quality control, purchasing, and other activities. He explains how internal "information democracies" allow them to instantaneously distribute pertinent details throughout their organizations, while external "information embassies" facilitate the rapid transfer of pertinent facts to outside constituencies. To help readers develop their own individualized strategies, he presents specifics on gathering "customer intelligence," sharing product information, optimizing supply chains, and performing other critical tasks. --Howard Rothman

Product Review
"A great roadmap for building your e-business intelligence strategies." -- Bob Sanguedolce, CIO, eBay, Inc.

"Textbook reading for any manager attempting to bridge the worlds of technology and business." -- Andrew Clyne, Vice President, Systems Development, MasterCard International

"This book demonstrates the power of harnessing and making use of information." -- Rick Sherlund, Managing Diretor of Goldman Sachs

"Turning information into actionable knowledge is the key to electronic business success." -- Judith S. Hurwitz, President & CEO, Hurwitz Group, Inc.

Reader Reviews
Despite the stereotype of the great company run by a mercurial, charismatic dictator in the Steve Jobs mode, a number of cutting edge business thinkers argue that if you want your company to grow, you should introduce democracy into the management mix. One of those thinkers is author Bernard Liautaud, who, unlike most folks who theorize about business, actually owns a company, and a fairly significant one at that. His European software company, Business Objects, has annual revenues of more than $240 million. In his book, he explains why democracy is good for business. Companies that adopt his ideas, he says, will realize numerous advantages, including better communication between the company and the customer, more intelligent data about who buys products and why, and the discovery that you can sell data back to your customer. We [...] welcome this fascinating report from the horse's mouth about the growth and evolution of the democratic, intelligent, e-organization.