e-Business Readiness: A Customer-Focused Framework...

Features

• Cover Type: Paperback with 480 pages
• Published by: Addison-Wesley Professional
• Edition: 1st Edition December 21, 2000
• Written in: English
• ISBN 10 Number: 0201710064
• ISBN 13 Number: 978-0201710069
• Book Dimensions: 9.2 x 7.3 x 0.9 inches
• Weighs: 1.5 pounds

Product Description
(Pearson Education) Offers an e-business readiness framework for businesses of any size or type. Includes interviews with major companies such as Novell and Siemans, outlining e-business initiatives. Also includes case studies showing how the framework can be implemented in a real company. Softcover. DLC: Electronic commerce.

Back Cover Copy
e-Business Readiness: A Customer-Focused Framework provides the structure you need to understand the complexities of e-business and initiate a profitable and competitive e-business solution. Every company must take on the challenge of transforming itself into an e-business enterprise in order to be a serious player in today's commercial arena. Featured in this book is the eBiz Readiness!™ assessment framework, a comprehensive, proven, and customer-driven approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change. It allows you to incorporate your business's own unique industry components and metrics, whether it is a small start-up or a Fortune 500 company.

The book presents each facet of the framework involving key e-business stakeholders and their processes:
* Customer: Engage, order, fulfill, and support.
* Business community: Engage, interact, govern, and provide service.
* Operational partner: Manage contracts, relationships, transactions, content, and intellectual assets; add security, assurance, and dispute resolution.
* Strategic partner: Manage new alliances, account planning, new market research, macro-resource planning, and product and service development.
* Governance: Manage workforce, localization, clusters, accessibility, e-business education, jurisdiction, liability, intellectual property, dispute settlement, taxation, privacy, trust, and e-business architecture.
* Agents: Conduct research and analysis, content management, sales, marketing and service, community, education, and entertainment.
* Employees: Examine productivity, e-culture, and information systems infrastructure and services.


At a practical level, e-Business Readiness poses questions that companies need to ask to obtain each stakeholder's view. Interviews with industry and government leaders such as VerticalNet, Nuance, Siemens, and Novell illustrate various e-business initiatives. Numerous examples throughout the text illustrate vital elements of the framework as it relates to both large and small businesses. Case studies demonstrate how eBiz Readiness!™ framework can be put to work for e-business ventures. With the eBiz Readiness!™ framework and the information in this timely book, you will be far better equipped to formulate a successful e-business strategy for your specific situation today and in the future. 0201710064B04062001

Reader Reviews
The heart of this book is a readiness framework that blends assessment, strategy and tactics and project planning. The focus is on business and customer value. I like the way the book starts, with a look at the big picture, defining your goals, and complete look at all stakeholders. The beginning also introduces e-business models, the readiness framework itself and a quick sanity check to test your readiness. This is followed by a more detailed look at the "eBiz Readiness! Framework" and its major parts: stakeholders, components and enablers. Also addressed are knowledge management, trust and technology, all of which are interwoven into the fabric of e-business. I especially liked the framework metrics, which include benchmarking, customer and business metrics, and how to manage the metrics as indicators. What makes this book practical is the map given to applying the framework for implementation of e-business processes and systems, and once implemented, how to effectively manage using an evaluation framework. The evaluation framework covers both small- and big-business perspectives in the form of stakeholder assessments. Also addressed in detail are trust services (perhaps the cornerstone of e-business), security, and related issues. Another aspect of this book that I liked very much is the coverage of the e-business stakeholder model and governance, which spans topics such as globalization, socioeconomics and your defined market. This sets the book apart from those that seem to focus on technology without a regard for the bigger picture. This book is an invaluable resource to both business planers and IT because it balances the business and technical issues, both of which are addressed, in assessing e-business readiness.