Features
- Cover Type: Paperback with 256 pages
- Published by: Kogan Page February 1, 2001
- Written in: English
- ISBN 10 Number: 0749434341
- ISBN 13 Number: 978-0749434342
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Book Dimensions:
9.2 x 6.1 x 0.5 inches
- Weighs: 10.2 ounces
Product Review
"Refreshingly devoid of the hysterical e-branding waffle that can be found in many other tomes about the Internet a good solid book." -- Marketing Week
Product Description
Find out how to create an exciting e-PR strategy and maximize your chances of e-business success, learn the new three Rs: