Features
- Cover Type: Paperback with 256 pages
- Published by: Career Press May 1, 2008
- Written in: English
- ISBN 10 Number: 1564149994
- ISBN 13 Number: 978-1564149992
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Book Dimensions:
8.2 x 5.2 x 0.7 inches
- Weighs: 10.4 ounces
Book Description
The new virtual marketplace has arrived. Opportunities abound, and billions of dollars are springing into existence, from YouTube and MySpace to Facebook and Google. This is the age of e-Preneurs--those individuals who combine entrepreneurial skills with Web 2.0 savvy.
Web 1.0 was an information highway, but Web 2.0 is all about social networking, community building, global interactivity and mass collaboration.
And, after learning from the fateful dot.com bust, Wall Street is on the bandwagon--again.
So what's the next big thing? The crowd-based creative fire that Wikipedia sparked has caught on beyond anyone's projections, and effect is increasing daily. The term "wiki"--a collaborative Website that can be edited by users--is increasingly part of modern vocabulary; the online crowd is becoming unstoppable.
Tapping into this vast resource of wisdom and power goes under various names, such as crowd clout, crowd-sourcing, and crowd power. Today, the power of the crowd is used for everything from swapping photos, designing shoes, discovering pharmaceuticals, and developing software. In coming years, however, this global mass of humanity huddled around computers will shape policies, assist companies, and even affect countries as never before.
That's where crowdpreneurs come in. People who utilize crowd power for the pursuit of innovation in the new virtual marketplace, crowdpreneurs are the entrepreneurial leaders of the online age.
e-Preneur is the first book to survey, analyze, and make sense of the entire field of Web 2.0 crowd-power companies. This book shows how to succeed as a crowdpreneur in the new virtual marketplace by it explaining the principles of innovation, revenue models, and the process of going from idea to opportunity.
Discover the power of mass collboration and online networking!
About The Author
Richard J. Goossen, Ph.D., has focused on entrepreneurial strategy, finance, and growth for more than twenty years as a serial new venture founder, strategic advisor to high-growth companies, lawyer, researcher, author, professor, and professional public speaker. He has written three books, edited three others, and written more than 100 articles. In addition, he has been a director, officer, and/or advisor to a wide variety of Web 1.0 and Web 2.0 companies. He coined the term "crowdpreneur." He is the CEO of M & A Capital Corp. and an adjunct professor of entrepreneurship and strategy at the School of Business, Trinity Western University.
Reader ReviewsI liked this book. It's about how to succeed as a "crowdpreneur" in the New Virtual Marketplace. Said another way, it's about how to be a successful Internet-marketer using Web sites, blogs, and social networking sites online to effectively market your company and yourself. The book is comprised of seven chapters and three appendices as follows: 1. Introduction: What is the New Virtual Marketplace, and Why does it matter? 2. Step 1: The entrepreneurial lens 3. Step 2: Opportunities through innovation 4. Step 3: Feasibility analysis and the opportunity 5. Step 4: Developing an effective crowd-power business model 6. Step 5: Financing and growing the company 7. Conclusion: Succeeding as a crowdpreneur in the New Virtual Marketplace A. Introduction to Crowdpreneur Networks, Inc. B. Introduction to The Center for Entrepreneurial Lenders C. Bibliography (pp. 229-245) I suspect this book will be a worthwhile read for anyone who is interested in Internet marketing. It is written from an entrepreneurial perspective. And it covers that material well. But it comes across as an advertising piece for the author's pet projects. Just look at A and B in the appendix and you can see point blank how much of an advertisement or marketing piece this book is. But there is some good content between this book's covers. And C in the appendix is packed full of good resources for the reader to see or visit. So if you want to intergrate the Internet into your company or business plan, then consider giving this book read. 4 stars!
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