Features
- Cover Type: Paperback with 280 pages
- Published by: Pagefree Publishing January 2004
- Written in: English
- ISBN 10 Number: 1589611403
- ISBN 13 Number: 978-1589611405
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Book Dimensions:
9.1 x 6.1 x 0.7 inches
- Weighs: 1 pounds
Product Description
Bid to Win on eBay is exclusively dedicated to bidding in online auctions. With focus on eBay, this book discusses bidding tactics and techniques for anyone who wants to participate in online auctions in a highly competitive manner. But this book is not just another how-to-bid-on-eBay book. Rather it delves into bidding tactics to a depth you never thought possible.
Bid to Win on eBay presents its material in three parts: Foundations, Tactics and Techniques and The 44 Laws of Strategic Bidding. A glossary of online auction related terms is included as well as the book index.
After the Introduction, Foundations outlines the fundamental principles of being a savvy bidder. Discussion begins with the target price, a very important aspect of strategic bidding. This is followed by a discussion of the bidding budget - the tactical use of the money you've allocated to win the auction. Next, compelling reasons are presented for exploring the auction's landscape to remain aware and alert. Finally, strategic planning and deploying bidding tactics are discussed.
The next part, Tactics and Techniques, is core to Bid to Win on eBay. Powerful bidding tactics are discussed including positioning tactics, proxy bidding tactics, bidding tactics in reserve auctions, minimum bidding tactics, bidding tactics with cents and the adjustment bid. Not to be forgotten is the notorious snipe bid tactic where you will get the inside scoop about the snipe bidding tactic - how to snipe bid, its risks and its rewards. This part concludes with a discussion of bidding techniques such as ultra fast bidding and double browser bidding.
Bid to Win on eBay continues with 44 laws of strategic bidding where real-world issues and topics are presented in a no-nonsense manner. The Laws help you apply tactical bidding methods and discuss important issues to help you remain aware and alert.
Here are a few of the 44 Laws of Strategic Bidding:
Law #3: Never Think of Yourself as Winning. This Law helps you understand that by being the highest bidder during the auction you present yourself as the one to outbid.
Law #8: Don't Focus on the Current Price. This important Law discusses the risks of bidding against the auction's current price.
Law #12: Understand Current Price Escalation. Every successful bid in a single-unit auction increases the current price. But the current price increase normally occurs gradually, in palatable amounts. This is by design. This Law delves into a dynamic that few realize - these palatable increases to the current price make it easy to bid again, pulling bidders back to bid time and again.
Law #19: Leverage the Bid History. What did you see the last time you looked at an auction's bid history? This Law shows you how to glean more information from the bid history than you thought possible.
There are forty more laws for your consideration.
Bid to Win on eBay is for when you wear the bidder's hat. In a sea of how-to-sell-on-eBay books, this book is the first devoted exclusively to bidding. But when you sell on eBay this book will help you better understand the expectations and concerns of your prospective bidders.
Bid to Win on eBay is a thinker's book. It gets you thinking about strategy in the often highly competitive online auction environment; about the importance of information; about assessing where you intend to spend your money and about your safety. Bid to Win on eBay will ask you to look closely at what you are doing as you place bids; how your bids impact your competitive position; how your opponents may respond to your bids and how you respond to theirs and much more.
With Bid to Win on eBay at hand you have a ready reference of various bidding tactics you may find useful in the auctions you participate in. You'll be more informed of the methods, tactics and techniques that will help you enjoy your online auction purchasing experiences. Your perception of what's really going on will be heightened and you can be more competitive and alert to the traps laid for the unsuspecting. And, perhaps for the first time, you'll appreciate that online auctions are competitive purchasing situations that often require more than simple bidding.
From the Author
I get a kick out of winning eBay auctions. It's great to reel in a collectable camera, a high-end laser office printer I could never have afforded otherwise or re-discovering that neat set of building blocks I had when I was ten years old and long ago lost track of. But there's more to becoming a skilled buyer in online auctions than picking up a good buy from time-to-time. It's about fine-tuning our competitive skills, about thinking before acting and about being aware and alert. So the underlying theme of my book is not just about bidding in online auctions, it's about how to think like an online auction winner so you can be one.
If you are an occasional buyer from online auctions, thinking strategically will enhance the pleasure of taking ownership of the items won via online auctions. If you buy from online auctions for your business, you already know the value of being a smart buyer. If you buy on eBay to resell, you need to do it better than everyone else. If you sell on eBay, it is important to understand the perceptions bidders have and the patterns they follow. Whatever your eBay objectives are, Bid to Win on eBay has something for you.
Reader ReviewsThis book is a great tool for the serious EBay bidder. Informative and well laid out it provided me with a wealth of information on the nuances of making a successful bid while getting the best price and steering way from cons. The book contains a lot of examples and illustrations detailing the concepts and is helpfully tabbed for quick reference. Definitely better then the "Dummies" book.