BrandSimple: How the Best Brands Keep it Simple and Succeed

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	BrandSimple: How the Best Brands Keep it Simple and Succeed
	by Allen P. Adamson and Martin Sorrell Sales Rank: 4440	$10.17 At Amazon on 9-8-2008.

*Features* Cover Type: Paperback with 256 pages Published by: Palgrave Macmillan Edition: 1st Edition August 7, 2007 Written in: English ISBN 10 Number: 1403984905 ISBN 13 Number: 978-1403984906 Book Dimensions: 9 x 6.5 x 0.9 inches Weighs: 8.8 ounces *Reader Reviews* This book focuses on one concept: brand stickiness. And like most things, though what you are doing might be rocket science, to get the brand to stick you need to be able to explain it clearly in a few memorable words. Brand Simple is about reducing what you are doing to it's essence. If you can't do that then according to the author you are not sufficiently focused as a brand and you won't be able to get the stickiness you want. The author uses many examples of well known brand names to get his point across. I'm no marketer but this book struck a chord with me nonetheless as I tend to think that, as with many things in life, "Less is More". Comment \| \| (Report this) Back To Top
BrandSimple: How the Best Brands Keep it Simple and Succeed ~~List Price: $14.95~~ Available from Amazon Price: $10.17 Updated on 9-8-2008.

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