Designing Brand Identity: A Complete Guide to Creating,...

Features

• Cover Type: Hard Cover with 288 pages
• Published by: Wiley
• Edition: 2nd Edition March 10, 2006
• Written in: English
• ISBN 10 Number: 0471746843
• ISBN 13 Number: 978-0471746843
• Book Dimensions: 11 x 8.4 x 0.8 inches
• Weighs: 2.5 pounds

Product Review
"the new edition of this well-regarded book is a joyan inspiring and powerful toolkit" (The Marketer, May 2006)

Product Description
This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Reader Reviews
This review is from: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (Hardcover) This could have been a 5star rating. The thing that held me from making it one is the print quality of the book. Honestly, I've got books half this price that are on better paper, and in full color. A book that is printed on two different types of (cheap) paper, and offers only 4 color pages just doesn't impress me. Not at this price. I felt dissapointed for sure. Now, about the title: it could have been a better one. While it states "designing", it is more about "constructing" and "rationalizing". If you want a book that shows you how to design a logo/trademark, this is not it. The value of this book is that it will explain and deconstruct every single aspect about the total brand identity process, and how it can then apply. The later has visual examples - though as mentioned in extremely low quality bw print. But again: these visuals serve only to underscore the process. If you need a book that will explain every process, theory and element of brand identity, click ad to shopping cart. It is an easy read, short and to the point paragraphs for us time (or attention spam) challenged people. It is a must-have and must-know for anyone in advertising, marketing or design, regardless of being creative. If you want a book that depicts and demonstrates how a trademark has been thought of, worked out, presented, fine tuned, etc., this is not it.