Features
- Cover Type: Paperback with 372 pages
- Published by: For Dummies March 10, 2008
- Written in: English
- ISBN 10 Number: 0470174439
- ISBN 13 Number: 978-0470174432
-
Book Dimensions:
9.9 x 8 x 0.9 inches
- Weighs: 1.5 pounds
Book Description
Do-It-Yourself Web Stores For Dummies walks would-be entrepreneurs through the steps toward opening their first Web store. It also goes into making your store successful through proven marketing and advertising techniques. The outline includes:
- Part I: Planning Your Project - covers handling your paperwork and picking the right platform for your business
- Part II: Completing the Basics - covers setting up your shopping cart, product categories, and writing descriptions
- Part III: Dealing with the Details - covers handling transactions, customer service, and shipping
- Part IV: Finishing Touches - covers marketing and promotion to drive traffic to your store
- Part V: The Part of Tens
All steps are augmented by rich illustrations that guide readers through the steps of each process.
Back Cover Copy
Do-it-Yourself Choose a provider, sign up with payment processors, and open for business! Are you excited about opening your online business, but a little intimidated too? Fear not — help is in this book! It's not hard to set up a Web store when somebody's guiding you through step by step. Here's how to open a Web store account, design your store for easy shopping, create a catalog that shoppers can't resist, process orders and payments efficiently, and more. Covers Yahoo! Merchant Solutions, ProStores, and 1&1 eShops.
Stuff You Need to Know -
How to pick products that will sell -
What it takes to accept credit card payments -
How to arrange shipping -
Secrets of super selling sites -
Tips for promoting and updating your store
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