Features
- Cover Type: Hard Cover with 256 pages
- Published by: W. W. Norton March 12, 2008
- Written in: English
- ISBN 10 Number: 0393066908
- ISBN 13 Number: 978-0393066906
-
Book Dimensions:
9.3 x 6.4 x 1.2 inches
- Weighs: 1.3 pounds
From Publishers Weekly
Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. New technologies that would benefit from such a logical, elegant, market-based approach include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as a radical as harnessing the kinetic energy of molecules as a power source. This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet.
(Mar.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Product Review
If you're worried that the world is heading toward climatic catastrophe, here's a book to lift your spirits. --
Harvard Business Review
Reader ReviewsThis book is a forward-looking, hope-filled preview of how we'll generate energy in the coming decades. I follow environmental and energy issues closely, but a lot in here was new to me. I had no idea that solar technology is getting so sophisticated. And people are finding so many ways to make energy -- from algae and plants, from wind, from waste. Imagining a world without oil and coal is a lot easier for me after reading this. The book is also a tour of the newest wave of start-up companies. I'm a veteran of the first dot-com boom, so the passion and excitement of these inventors was fun to see. They come from all sorts of backgrounds, and I liked hearing about the difficult problems they're solving. Some of them will fold, but some of them will hit the jackpot. My brother is looking for new business ventures and is exploring renewable energy projects -- I marked a good half-dozen pages for him to get ideas from!
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