Product Description
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.
In addition to greentailing, the book looks at five other top retail trends:
- Demographic Shifts Provide Retail Opportunities
- Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price
- Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing
- Selling Services, Not Just products
- Brands Going Retail—The Battle for Control of the Customer
Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.
From the Inside Flap
With the state of the environment a major concern for consumers everywhere, retailers and suppliers are learning to capitalize on the growing demand for organic, sustainable, and socially conscious products and services. Greentailing and Other Revolutions in Retail explains the strategies leading retailers and suppliers are using to connect with eco-conscious consumers and gain a competitive advantage over rivals. In fact, today's greentailers are growing and innovating much faster than traditional retailers and suppliers.
Greentailing and Other Revolutions in Retail explains both why greentailing works and how you can implement the same successful tactics in your business. In addition, it details five other major revolutions happening in retail:
Demographic changes driving new store formats
Experiential retailing
New ways to reach consumers
Selling services, not just products
Big brands opening retail stores
For decades, the retail business has focused almost exclusively on lowering prices in order to gain new customers and increase sales. And it worked. Companies like Wal-Mart and Home Depot dominated their markets by building economies of scale and outsourcing for lower prices. But price is no longer necessarily the decisive factor when consumers make purchasing decisions. If you want to grow your business and reap big profits in the process, Greentailing and Other Revolutions in Retail gives you a blueprint for sustained success.
Inside, you'll learn all the vital topics in greentailing: how to think, act, sell, and convey green; how to promote your green initiative to the public; and how to institute company-wide policy changes like green building design, environmentally friendly packaging, or lower energy usage. With case studies from some of the world's most innovative and successful companies, you'll have all the tools you need to design your own green initiative that draws new customers-without resorting to price-cutting.
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