Guerrilla Marketing, 4th edition: Easy and Inexpensive...

Features

• Cover Type: Paperback with 384 pages
• Published by: Houghton Mifflin; 4 Upd Exp edition May 22, 2007
• Written in: English
• ISBN 10 Number: 0618785914
• ISBN 13 Number: 978-0618785919
• Book Dimensions: 8.7 x 5.7 x 1.1 inches
• Weighs: 12.8 ounces

Book Description
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneurs marketing bible in the twenty-first century.

About The Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Reader Reviews
Way back in the day, when I was about 23 years old, fresh out of college, and on the cusp of opening up my own business, I went to Barnes & Noble, browsed the stacks, and found a copy of a book called "Guerrilla Marketing". I decided to pick it up. I'm glad I did; It changed my life. Thanks to Jay Conrad Levinson's brilliant book, "Guerrilla Marketing" (and of course, a whole lot of hard work), I was able to take my idea, and turn it into a viable business. How well does the Guerrilla Marketing method work? Well, 6 years later, I am 29 years old, my coaching/management firm has clients across the country, in Canada, and even overseas, and I have even become a published author in my own right. Beyond that, I even ended up publishing a few books of my own. Oh, and would you believe it... using Jay's very own principles, I convinced Jay himself to write a book with ME! (Guerrilla Networking, 2008, Morgan James Publishing.) If you run a small business, if you run a private practice, if you are anyone who hopes to become more successful (and yes, that includes my niche markets of the arts, acting, directing, producing, etc), then don't hesitate, and buy this book today. This book is and always will be 'the original' and 'the standard'. Now, with this fourth edition, it is also the most relevant. Meet you at the top! -Monroe Mann Founder, Unstoppable Artists, LLC CEO, Loco Dawn Films, LLC Lead Singer of the 7-piece ROMP band, 'Running for Famous' New York City Comment | | (Report this)