Features
- Cover Type: Paperback with 150 pages
- Published by: Entrepreneur Press
- Edition: 1st Edition February 13, 2007
- Written in: English
- ISBN 10 Number: 1599180847
- ISBN 13 Number: 978-1599180847
-
Book Dimensions:
8.9 x 7.5 x 1.1 inches
- Weighs: 1.2 pounds
Book Description
The Fast Track to Success Internet businesses are hot again. More and more people are shopping online. Investment firms are showing a renewed interest in internet startups. It's the perfect time to turn your e-business dream into reality, and you can do it in just ten days.
This powerful 10-day plan walks you through:
- Avoiding the ten most deadly mistakes in site design
- Developing high-impact content
- Creating traffic builders to get more visitors and turn them into buyers
- Customer service strategies that keep your shoppers satisfied and loyal
- Providing a safe shopping experience
- Keeping your site protected from hackers and frauds
- And more!
Experts from e-commerce giants Netflix, Autobytel, drugstore.com, Newegg and more reveal their secrets to online business success. Plus, advice from new internet startups and valuable tips from Entrepreneur's business experts put you on a 10-day path to your own successful online business.
About The Author
Melissa Campanelliis a leading expert in small business e-tailing. She writes a monthly e-business column for
Entrepreneur magazine,“Net Profits,” is the author of
Start Your Own e-Business, and is a senior editor at DM News.
Reader Reviews
It has finally happened. After writing close to 300 book reviews on Amazon (I have three profiles as of this writing), I have finally come across a book I hate. I never thought it would happen. I've always privately questioned the other reviewers on Amazon who hit a book with a 1-star. Now I think I know the feeling they have. :( This book was supposed to teach me EVERYTHING I need to know about starting and running my online business. It was supposed to provide recipes for success, hazard roadmaps, and interviews from successful dot com builders (it did provide interviews). Basically, this book was supposed to explain to me what it takes to build an online business that will grow and succeed. The goal supposedly was to give me the tools and knowledge needed to emerge a victor online. I found some value in the following chapters: 3. Getting funded 5. Web site building 101 6 Host your site 7. Managing your business 8. Knowing your customers 11. Web site traffic builders 12. Cashing in on affiliate programs 14. Secrets of search engines 17. Customer service for success I found little value in the following chapters: 9. The scoop on B2B e-commerce 16. Tapping international markets 19. ID theft, credit card fraud, and more bad stuff And I found no value in the following chapters: 1. The Internet gold rush 2. Moving from a brick-and-mortar to an online store 4. Dot com dreams? 20. Time for an upgrade 21. A tour of the Web 10. e-Chat with Dawn Lepore 13. e-Chat with Pete Cobb 15. e-Chat with Howard Tong 18. e-Chat with Reed Hastings 22. e-Chat with Bruce Weinberg 23. e-Chats included in Appendix This book seems to take the attitude that a Web site is a business. In reality, and the way I view things, a Web site is just a tool for a business to use to make money. The title to this book suggests that it was going to explain how to OPEN an online business in ten days. I should have known there was something very wrong with this book by just reading its title. I knew and I know that an online business can be opened in less than a few hours. All it takes is to pay a Web site hosting service for a domain name and space on its servers and then upload a few Web pages into that space. Voila! You have opened an online business. But how do you make the online business successful? Well, you need a business plan. You need some know-how. And you need some resources. When I looked in this book I didn't find much on these subjects. Sure, there was some coverage in the chapters I list above as having some value. But the content included in these chapters was less-than. For example, Chapter 3 mentions business plans. But anybody who knows anything about business plans will say what the heck is the author talking about. Another example, Chapter 6 covers hosting your site. So wouldn't it be logical for the author to explain the offerings most hosting services offer to the entrepreneur wanting to use their services? Obvious, right? Well, no such coverage in this book. Instead, the author talks about signing up with eBay or Yahoo! And online businesses don't all sell the same thing. Some sell products, and some sell services. This book hardly differentiates the two basic types of businesses. I could go on and on how this book was a waste of paper and ink. Maybe 8 or 9 years ago there was a place for it. But not now. Don't waste your money on it. 1 star!
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