The eBay Economic Ecosystem: Achieving Success by Helping Others...

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• Format: Adobe Reader PDF
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• Digital: 10 pages
• Published by: IDC Research January 11, 2007

Product Description


This IDC study takes a look at how, in recent years, through an ambitious Developer Program, eBay has created an infrastructure that has enabled it to attract tens of thousands of new dealers, retailers, and other commercial sellers and resulted in a dramatic acceleration in revenue production.

"The success of the eBay Developer Program is clearly visible in the enormous additional annual gross merchandise value being driven through the eBay Web site," said Steve McClure, a group vice president in IDC's software Research Group. "By paying attention to the requirements of its sellers and adding appropriate APIs and other support for third-party developers, eBay has created an ecosystem that will flourish for many years to come."