Think BIG and Kick Ass in Business and Life

Features

• Cover Type: Hard Cover with 384 pages
• Published by: Collins
• Edition: 1st Edition October 16, 2007
• Written in: English
• ISBN 10 Number: 0061547832
• ISBN 13 Number: 978-0061547836
• Book Dimensions: 9.1 x 6.1 x 1.5 inches
• Weighs: 1.5 pounds

Book Description
Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.

Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in sales--and still growing.

Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressively--regardless of what your critics or opponents might say--can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn:

• Momentum: the Big Mo. How to get it and how to get it back.



• Revenge: how and when to get it (and why it's so sweet).



• "I love you, now sign this!" Why contracts in business and personal life are so important.



• Real-life stories from people who've applied the think BIG formula in their own lives.

These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives. Bill Zanker used Donald's strategies to grow the revenues of The Learning Annex twenty times in under three years. Both of them have been down and out, and know what it's like to feel the whole world's against you--and both have risen to dizzying heights of success by thinking BIG and kicking ass! It is an attitude that can be easily learned.

Questions for Donald Trump

Amazon.com: Was there ever a time when you didnt think big enough?

Trump: I don't think so. I always had big plans, even when I was very young. I would build skyscrapers with my building blocks.

Amazon.com: What was your first impression of your co-author Bill Zanker when you started doing business with the Learning Annex?

Trump: Bill Zanker had awesome enthusiasm and focus, and he still does. I knew he'd succeed in a big way, and the success of The Learning Annex proves that I was right.

Amazon.com: What has becoming a television star on The Apprentice meant for your business?

Trump: My brand became more famous as I became more famous, and more opportunities presented themselves. I was already very well established, so I was well prepared, but things escalated and in a good way.

Amazon.com: There are stories everywhere that the real estate market is in trouble. How should an investor or an entrepreneur respond to the current market?

Trump: This is actually a very good time for entrepreneurs or investors. I would say to be positive and look for the opportunities, because the opportunities are there.

Amazon.com: You're critical of the "give me" attitude that you see in many young people today. What do you look for in a young human being you are bringing into your business?

Trump: They have to be eager to learn and willing to work hard. I work hard and I expect the people around me to have a strong work ethic. I need people who can be part of a team and yet be able to think independently. That's one of the qualities I look for on The Apprentice--they have to be capable of both dimensions. Amazon.com: Did you really make Lee Iacocca cry? [See Think Big and Kick Ass for more details.]

Trump: No, he made himself cry.

Product Description


Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.

Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in sales—and still growing.

Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn:

• Momentum: the Big Mo. How to get it and how to get it back.



• Revenge: how and when to get it (and why it's so sweet).



• "I love you, now sign this!" Why contracts in business and personal life are so important.



• Real-life stories from people who've applied the think BIG formula in their own lives.

These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives. Bill Zanker used Donald's strategies to grow the revenues of The Learning Annex twenty times in under three years. Both of them have been down and out, and know what it's like to feel the whole world's against you—and both have risen to dizzying heights of success by thinking BIG and kicking ass! It is an attitude that can be easily learned.

Reader Reviews
If you don't like Donald Trump's style, or if you winced when you first glanced at this title, then you will probably be critical of it. As is the case with any "empowerment" book, this volume will be an inspiration only to those who are in the right frame of mind to hear the message. The text follows the chapter pattern set by "Why We Want You to be Rich," where Robert Kiyosaki made rambling pitches on a subject, and Donald Trump wrote briefer follow-up observations. Here Trump does the talking, and Learning Annex founder Bill Zanker adds closing remarks to each chapter. When compared with the rest of Trump's literary lineup, this book is definitely one of his better ones. Yes, he repeats some of his favorite old stories, found in other writings, but this time they are presented in a more cohesive fashion. And the telling, complete with summary key points at the end of each section, encourages the reader to get out, take charge, and get busy. (The book simultaneously promotes the Learning Annex and Trump's wealth seminars, so be prepared for the obvious and requisite plug-ola in the appendix section.) Of course, whenever you give Donald a forum, he takes advantage of the opportunity to speak his mind. He uses this venue to rehash his disagreements with Martha Stewart and Rosie O'Donnell, and anyone else who's ever crossed him. It's not a pretty picture, but that's part of his point. It's a tough world out there, and you have to be equally tough to make your mark in it. And Trump shows an unflattering chauvinistic side when he brags for several pages (pp. 270-271) about how he's "been able to date (screw)" beautiful women. (His description, not mine.) He tantalizes us by not naming names: "I have too much respect for women in general, but if I did, the world would take serious notice. Beautiful, famous, successful, married -- I've had them all, secretly, the world's biggest names, but unlike Geraldo I don't talk about it." But of course, he just did. Fortunately he soon turns his attention to thinking big and building confidence levels in general, and we don't have to linger too long on images of his intimate activities. I disagree with Trump's assessment of Michelle Sorro's departure during the last season of "The Apprentice" (pp. 65-66). Donald was astonished that she would choose to quit the show in order to avoid what was sure to be a boardroom firing. He thought less of her because she bailed out, and he saw that as cowardice, especially when thousands of candidates would have lined up to take her place. And yet: he always preaches that folks in business must love what they're doing. Michelle didn't have the passion; in fact, viewers could see that she hadn't had that drive for several previous tasks. I thought her decision was a brave one indeed, for she was being true to herself even though she knew that she would be chastised by the Trumps for taking such a stand. Power is in knowing not only when to advance, but also when to politely and gracefully retreat. Overall: Individuals who aspire to have any kind of success in the brutal world of business would do well to read this book. You don't have to be an outspoken NYC developer or a seminar host to do good work or to create something great. You just need to get out there and DO IT. Trump and Zanker might be the impetus to get you started. Comment | | (Report this)