Turn eBay Data into Dollars

Features

• Cover Type: Paperback with 256 pages
• Published by: McGraw-Hill
• Edition: 1st Edition December 21, 2005
• Written in: English
• ISBN 10 Number: 0072262362
• ISBN 13 Number: 978-0072262360
• Book Dimensions: 9 x 7.3 x 0.9 inches
• Weighs: 1 pounds

Product Description


You already have the answer to boosting your eBay sales and profits

You just have to know where to look. Turn eBay Data into Dollars shows you how to use the powerful tools available on eBay to sell smarter and make more money on every sale. Learn to mine sales data from tools such as Andale Research Tools, Terapeak, and DeepAnalysis. Generate sales and traffic reports using eBay and Sellathon ViewTracker so you can easily analyze your data and make informed business decisions.

You’ll learn to apply the results of your research to your eBay listing and marketing strategies. Then, you can better determine what to sell, how much to charge, how to improve traffic, and how to stay ahead of the competition.

Back Cover Copy


You already have the answer to boosting your eBay sales and profits

You just have to know where to look. Turn eBay Data into Dollars shows you how to use the powerful tools available on eBay to sell smarter and make more money on every sale. Learn to mine sales data from tools such as Andale Research Tools, Terapeak, and DeepAnalysis. Generate sales and traffic reports using eBay and Sellathon ViewTracker so you can easily analyze your data and make informed business decisions.

You’ll learn to apply the results of your research to your eBay listing and marketing strategies. Then, you can better determine what to sell, how much to charge, how to improve traffic, and how to stay ahead of the competition.

• Measure and analyze your sales performance to increase profit margins
• Discover what eBay data can--and can’t--tell you
• Apply data to fundamental listing strategies
• Learn the basics of data mining and analysis
• Find the most effective keywords for your listing titles
• Make better inventory acquisition decisions
• Market your business like a PowerSeller
• Improve traffic and conversion rates
• Use competitive intelligence techniques to get a leg up on the competition
• Learn how PowerSellers are increasing revenue through data analysis

Reader Reviews
A lot of effort has been put in this book by authors. Unfortunately its worth less. Book's title is hyped up like most books on eBay (big surprise - Any eBay book with big claims in title should be a red flag). In nut shell this book is basically collection of introduction to data collection tools that can be used for eBay. This information (with latest updates) is also available from vendor of tools. I question the value of this book - there is simple none. Here is how this book has failed: 1. To start with what good does it bring for reader to copy information from web and put it in a book. There is even no comparison of tools !!! 2. Authors lack any practical experience in data collection field or on running business on eBay. They have included some small pieces of information from consultants and sellers. But nothing that can add significant value. Reality check - consultants on site optimization are going to share their money milking plans! 3. This book claims that it will help you turn eBay data into dollars (I translate it as saying that it will help you increase sales). In reality data collection tools are only tools. You need a strategy, plan and operating mechanism to take any data and convert into more sales. Beyond data collection the book is completely void of any suggestions on strategy.