Web Analytics: An Hour a Day

Features

• Cover Type: Paperback with 480 pages
• Published by: Sybex June 5, 2007
• Written in: English
• ISBN 10 Number: 0470130652
• ISBN 13 Number: 978-0470130650
• Book Dimensions: 9.1 x 7.4 x 1.2 inches
• Weighs: 1.6 pounds

Product Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Back Cover Copy


Develop a Successful Web Analytics Strategy



A Step-by-Step Guide

Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.

Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.

• 
  
  Learn the pros and cons of data collection methodologies
• 
  
  Find out how you can stop counting page views and still get a rich understanding of your customers
• 
  
  Discover how to identify valuable metrics with the "three layers of so what" test
• 
  
  Optimize your organizational structure and choose the right analytics tool
• 
  
  Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
• 
  
  Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
• 
  
  Learn the key ingredients of a great experimentation and testing platform
• 
  
  Use competitive-intelligence analysis to glean insights and drive actions

You'll also find:

• 
  
  Ten steps to turbocharge your web analytics
• 
  
  Seven steps for creating a data-driven culture in your organization
• 
  
  Six ways to measure the success of a blog
• 
  
  Three secrets behind making web analytics actionable
• 
  
  Ten signs of a great web analyst

Valuable CD Included

The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

Reader Reviews
One of the first things that impressed me about this book was the fact that it went beyond what I was expecting to read: how to better read analytics dashboards. What I found was a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world. This is more than your typical programming book, this is a marketing book. Kaushik does a great job with the format. As is the fact with any subject you are committed to knowing, reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time. The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.