Why Popcorn Costs So Much at the Movies: And Other Pricing...

Features

• Cover Type: Hard Cover with 327 pages
• Published by: Springer
• Edition: 1st Edition May 19, 2008
• Written in: English
• ISBN 10 Number: 0387769994
• ISBN 13 Number: 978-0387769998
• Book Dimensions: 9.2 x 6.1 x 1.4 inches
• Weighs: 1.5 pounds

Dwight Lee, University of Georgia, 2008-01-25
Anything we think about every day is important. And who goes a day without thinking about prices? But prices are more important than most people realize. If you are interested in reducing pollution from cars, or not being fooled into paying too much, or too little, for products, or in just getting the best deal on popcorn at the movies, you will benefit from knowing more about prices than most people do. And there is no easier, or entertaining, way of finding out more on how and why prices are important than by reading McKenzie's fascinating book Why Popcorn Costs So Much at the Movies, And other Pricing Puzzles. And are people really fooled by all those prices that end in 99 cents? You'll be surprised.

David R. Henderson, Research Fellow, Hoover Institution, 2008-03-21
This book is about more than popcorn prices. McKenzie uses clear economic reasoning to explain so many things that are otherwise puzzling. He also shows that the federal government's rules for getting on airplanes have caused more deaths than the terrorists caused on 9/11. How does economics show that? Read, be entertained - and learn.

Reader Reviews
The book takes some of the complexities of economics and puts them in laymen's terms. Popcorn prices, airplane pricing and other items we pay for each day. McKenzie uses everyday scenarios to show how economics affects all of us each and every day. Very entertaining. Comment | | (Report this)