Features
- Cover Type: Paperback with 186 pages
- Published by: iUniverse, Inc. April 2, 2005
- Written in: English
- ISBN 10 Number: 0595340326
- ISBN 13 Number: 978-0595340323
-
Book Dimensions:
8.8 x 5.9 x 0.5 inches
- Weighs: 6.4 ounces
Book Description
Have you always dreamed of leaving your mundane job and owning your own business?
The Maui CEO is a practical guide for any new entrepreneur that demonstrates how to develop a business from idea to launch.
Maui CEO provides specific tips on how to dominate and manage an entire competitive segment on eBay.
Author John Tennant, an experienced dot-com business owner and professor, shares his vast knowledge about eBay--a critical channel for product businesses. Mr. Tennant helps you decide which product to buy for resale, and provides practical direction on how to:
- Develop an online business identity and incorporate in Nevada
- Find sellers in China
- Order and import your first container of product
- Outsource Web development, site hosting, and merchant integration
- Locate warehouse space and manage inventory
- Avoid fraud with eBay, escrow, and PayPal
The Maui CEO will help you create a product-oriented business that will quickly be up and running, and can easily be managed from any location. If you are ready to earn the coveted eBay title "category killer," then don't wait any longer--get started today!
About The Author
John Tennant teaches global business, e-Business, and corporate strategy at the University of Phoenix and has run his own dot-com business. His prior experience includes working for Intel, WordPerfect, and two law firms.
Mr. Tennant earned both a J.D. and M.B.A. from the
University of Michigan.
Reader Reviews
If you want to sell coffins, pianos, or pool tables on the internet, then this *might* be the book for you. The title is deceptive, as very little of the book deals with building an eBay business. The author's basic recommendations (all very superficially presented) are that you: attend trade shows in China to find products to sell, choose products that must be delivered as freight (your barrier to entry in his scenario is the fact that UPS and FedEx don't ship big things, so many sellers don't want to deal with big things -- me either!), incorporate in Nevada, and lease a warehouse in Long Beach, California. It's a 93-page book, supposedly about selling on eBay; yet hardly any of the book deals with eBay. There's a chapter on developing your corporate identity, but no mention of the logistics involved in getting containers delivered to anywhere but Long Beach. There's a chapter on getting your website up (unnecessary if you're selling on eBay), but nothing specific about an eBay storefront. In the chapter entitled "Ebay, PayPal, Escrow, and Your Security," the author writes: "Ebay is the subject of many books--4,136 on Amazon, to be exact. Why else do you think I have eBay in my book title?" Good question.
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