Features
- Cover Type: Paperback with 312 pages
- Published by: McGraw-Hill
- Edition: 1st Edition October 1, 2006
- Written in: English
- ISBN 10 Number: 0071474803
- ISBN 13 Number: 978-0071474801
-
Book Dimensions:
9 x 7.3 x 0.8 inches
- Weighs: 1.1 pounds
Product Description
Profit from the Ground-Breaking Strategies of eBay's Top Sellers and Gain the Competitive Edge Kick your eBay business to the next level with the market-tested methods and advice contained in this unique guide. Packed with examples and insights from over 100 top entrepreneurs,
eBay PowerSeller Million Dollar Ideas reveals the creative strategies the eBay elite have used to tower over eBay's cutthroat competition and thrive in the competitive world of e commerce.
Learn how to design a successful business blueprint, acquire unique and desirable merchandise, build high-traffic auctions, and target an international customer base. Plus, get valuable, timely information on marketing your goods on non-eBay sites, attracting repeat customers, optimizing shipping charges, and protecting yourself from fraud online.
- Create a flexible, scalable e-business plan with an eye toward the future
- Locate low-cost inventory through Google, Craigslist, and trade shows
- Tailor your business name and URL for maximum impact
- Develop listings and auctions that generate high traffic
- Integrate high-impact photos, voice, music, and video clips
- Evaluate your financial performance using eBay's new Sales Reports and quarterly statements
- Drive traffic to your listings using eBay's Keyword Program, Google AdWords, Froogle, Google Base, and the blogosphere
- Increase sales by offering free shipping and return-customer discounts
- Combat online phishing and pharming scams, counterfeiting, and identity theft
- Attract international customers with eBay UK, eMarketBytes, and overseas partners
About The Author
Brad and Debra Schepp are the bestselling authors of
eBay PowerSeller Secrets. They are longtime eBay sellers and associate members of The Professional eBay Sellers Alliance (PeSA).
Reader ReviewsBrad & Deb Schepp really know how to give eBay sellers what they want! As a long-time eBay PowerSeller and Certified eBay Education Specialist, I know first-hand, what it takes to become successful and all the pitfalls that one must go through to obtain PowerSeller status. eBay PowerSeller Million Dollar Ideas has it all! The information is invaluable and easy to read. I learned so many new ways to save time and money, just in the first few chapters and there are sooooooo many fabulous tips and tricks, that it was hard to figure out which one I wanted to try first! I really enjoyed reading about all the different ideas of my fellow PowerSellers and felt like I had made a whole new group of friends, after reading all of the "Meet A PowerSeller" profiles. The personal touch was a great addition to all the technical information. This book is a must-read and well worth the cover price, as the book will pay for itself over and over again. This will be required reading for all of my future eBay students! -- Stephanie Inge aka Stephintexas
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