Air Transportation: A Management Perspective

Features

• Cover Type: Paperback with 590 pages
• Published by: Ashgate
• Edition: 6th Edition November 6, 2007
• Written in: English
• ISBN 10 Number: 0754671712
• ISBN 13 Number: 978-0754671718
• Book Dimensions: 9.5 x 6.7 x 1.3 inches
• Weighs: 2.2 pounds

Product Description
Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout. --This text refers to the Hardcover edition.

Back Cover Copy
Now in its Sixth Edition, Air Transportation by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.

In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly.

Air Transportation is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development. --This text refers to the Hardcover edition.

Reader Reviews
This review is from: Air Transportation: A Management Perspective (Hardcover) This book provides a comprehensive coverage of various aspects of the air transportation business. The book is well written and easy to follow and understand which makes is accessible to a wide audience and all stakeholders of the air transport industry. Even those who are not familiar with the industry should find it easy to assimilate the information. The positive points above are also the main drawback of the book for those that need a more indepth coverage of the subject, who may find the book a bit shallow. The authors also need to update the book to take into account the various major changes that continue to take place in the air transport industry. Therefore I recommend the book to those seeking a comprehensive but basic knowledge of the air transport business.