Features
- Cover Type: Paperback with 192 pages
- Published by: Watson-Guptill
- Edition: 1st Edition March 1, 2003
- Written in: English
- ISBN 10 Number: 082305862X
- ISBN 13 Number: 978-0823058624
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Book Dimensions:
9 x 8.1 x 0.2 inches
- Weighs: 1.6 pounds
Reader ReviewsThe factors influencing branding are changing so dynamically most of the historical references are going out of date quickly. My opinion is that many of the brands you see leading in this book will likely be replaced by companies that are really paying attention to the possibilities of the future, rather than just reading about the past.