E-Commerce for Dummies

Features

• Cover Type: Paperback with 432 pages
• Published by: For Dummies
• Edition: 1st Edition July 15, 2001
• Written in: English
• ISBN 10 Number: 0764508474
• ISBN 13 Number: 978-0764508479
• Book Dimensions: 9.1 x 7.4 x 1 inches
• Weighs: 1.7 pounds

Product Description
E-commerce. Some businesses have enjoyed awesome success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business.

E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group requirements to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with:

• Explanations of both business strategy and technology
• A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C).
• Case studies that show real-world examples of what strategies are succeeding and what strategies are failing

The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on:

• Marketing and competing in Cyberspace
• Planning your storefront
• Processing and fulfilling online transactions
• Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems

With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a awesome opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.

Book Info
Comprehensive overview of the diverse areas of e-business, including B2B and B2C. Explanations of both business strategy and technology will help you get your arms around this fast-moving and complex topic. Softcover.

Reader Reviews
I thought the information in this book was not usefull to me in any way. I was really disapointed.