Total Relationship Marketing, Third Edition: Marketing...

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	Total Relationship Marketing, Third Edition: Marketing...
	by Evert Gummesson Sales Rank: 745332	$47.65 At Amazon on 11-3-2008.

*Features* Cover Type: Paperback with 392 pages Published by: Butterworth-Heinemann Edition: 3rd Edition July 11, 2008 Written in: English ISBN 10 Number: 0750686332 ISBN 13 Number: 978-0750686334 Book Dimensions: 9.5 x 7.5 x 1 inches Weighs: 1.6 pounds *Product Review* 'An informed and innovative approach . . . Gummesson has provided a vivid demonstration of the ubiquity of relationships in marketing.' PHILIP KOTLER, Distinguished Professor of International Marketing, Northwestern University, USA --PHILIP KOTLER, Distinguished Professor of International Marketing, Northwestern University, USA *Product Review* 'An informed and innovative approach . . . Gummesson has provided a vivid demonstration of the ubiquity of relationships in marketing.' PHILIP KOTLER, Distinguished Professor of International Marketing, Northwestern University, USA Back To Top
Total Relationship Marketing, Third Edition: Marketing... ~~List Price: $52.95~~ Available from Amazon Price: $47.65 Updated on 11-3-2008.

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