The Complete Guide to E-mail Marketing: How to Create...

Features

• Cover Type: Paperback with 288 pages
• Published by: Atlantic Publishing Company FL August 30, 2007
• Written in: English
• ISBN 10 Number: 1601380429
• ISBN 13 Number: 978-1601380425
• Book Dimensions: 8.8 x 5.9 x 0.8 inches
• Weighs: 12.8 ounces

Reader Reviews
Strongly written and enjoyable, The Complete Guide to E-Mail Marketing is an excellent resource for anyone hoping to kick off an e-mail marketing campaign. By clearly delimiting the boundaries between acceptable e-mail marketing and aggravating spam, the author does a service to businesses uncertain of how to best disseminate their message (not to mention to internet users worldwide tired of receiving junk mail rather than targeted marketing). Brown takes the reader through the process of creating an email marketing campaign from start to finish, with especially effective chapters on targeting and segmenting the audience and search engine optimization. As someone who had never before been involved in an e-mail marketing campaign, I found the book easy-to-understand and chock-full of useful information. After reading this book, I feel confident in my ability to launch an e-mail marketing campaign, and know that I will keep this book on my desk as a frequently used reference. The detailed explanations of the different online marketing tools available (pay-per-click, banner ads, classified ads, and e-mail marketing) provide a strong introduction to those new to the field, and set the stage for Brown's focus on e-mail marketing as the most effective of these tools. The conversational style and depth of knowledge Brown demonstrates set this book apart from others addressing the same topic. The pace is fast and smooth, with little needless repetition to detract from the overall message. Whether you are an experienced online marketer looking to hone your skills, or a newcomer hoping to get started on the right foot, this book will prove an invaluable resource as you develop and implement your e-mail marketing campaign. Comment | | (Report this)