E-Mail Marketing For Dummies

Features

• Cover Type: Paperback with 336 pages
• Published by: For Dummies November 19, 2007
• Written in: English
• ISBN 10 Number: 0470190876
• ISBN 13 Number: 978-0470190876
• Book Dimensions: 9.2 x 7.3 x 0.8 inches
• Weighs: 1.2 pounds

Book Description
E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers:

• Building a list
• Determining proper format and frequency
• Creating an effective message
• Getting your message to the inbox
• Tracking results
• Working with new e-mail technologies - mobile devices, etc.
• Steering clear of spam techniques

Back Cover Copy
Send your message to the inboxes of the world

Develop a winning strategy, build a quality e-mail list, and find success

Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.

Discover how to:

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  Combine e-mail with other marketing media
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  Comply with anti-spam laws
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  Set reasonable objectives
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  Brand your e-mails
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  Build relationships with your customers
• 
  
  Increase your open rate

Reader Reviews
I thought the book was informative, practical, and concise. It had many good features, but its best feature is its ability to explain how to create an email campaign based on your business' objectives and get great results. I thought John Arnold did a great job in writing this book. Comment | | (Report this)